Lush Loop is a conceptual brand identity for a sustainable soap company that combines eco-conscious values with a vibrant, premium aesthetic. The goal was to create a visual identity that feels fresh, approachable, and memorable while communicating the brand's commitment to natural ingredients and environmentally responsible practices.
Created a vibrant brand identity for a sustainable soap line, including logo systems, packaging, marketing collateral, and digital assets that reinforce the brand's eco-conscious values and premium positioning.
Project Type | Brand Identity & Packaging Design
Industry | Personal Care
Target Audience | Ages 15+
Brand Attributes | Sustainable, Natural, Fresh, Premium
The identity includes a primary logo, two secondary logo variations, packaging, and supporting brand assets.
Each logo was designed to remain recognizable across different applications, with the secondary marks emphasizing the distinctive "OO" letterforms and carrying the brand's signature color palette to strengthen consistency and recognition.
